A Wheel of Time Wiki is not subject to quite the same strictures as Wikipedia when it comes to a Neutral Point of View. Almost all of our source information is laid out right in the books, and aside from clearly delineating what is fan opinion and what is conjecture, there's little to "argue" about when it comes to the facts. The books should be our source material for any factual disputes, not 'voting' or syntactical tricks.
Conjecture[]
With that said, opinions and conjecture do have their place (primarily as a footnote in the Notes section on many pages).
We want to avoid phrasing conjecture as assertions or muddying main page text with too much speculation and conjecture.
In terms of what conjecture is worth adding to pages, we want to avoid the appearance of crazy, unfounded, or highly personal or subjective opinions. Is Egwene annoying to some readers? Certainly, but that's not really relevant to people trying to learn more about the character. Allow them to make up their own mind. Similarly, even if you feel *sure* that you know *exactly* who Gaidal Cain has been reborn as, it's not appropriate to insert that into the main body of the text as we will never know the answer to that question. Adding your opinion to the talk page, personal blog entry or discussion board is the proper course of action.
Be reasonable. That's all we're asking for.
Tone[]
Generally, tone on the main pages should be as objective and straightforward as feasible. That's not to say that tone needs to be particularly serious - this is all about works of fiction and light-hearted humor has its place as long as it doesn't detract from the informative usability of the wiki.
Most of the time, it's best to avoid trying to phrase things poetically. We're writing a wiki, not a novel. Attempts to be poetic or to have wiki text be similar to the prose in the books often leads to very stilted wording or inaccuracies and ambiguity.
That said, if text can be made more aesthetically pleasing or entertaining without sacrificing clarity and accuracy, all the better.